The Real Reason Articles on Medium Include “The Real Reason” in the Title

Well, now you know.

That is to say that the real reason is that in this side-hustling, sans safety-net, gig-economized era of devaluing human work, article title verbiage represents just another A-B test conducted by countless individuals across this and other platforms striving to net more clicks, earn more freelance income, and hopefully, someday, just maybe, achieve financial security.

Necessary disclosure: I do not participate in the Medium Partner Program, so no income is sent my way for this or any article I publish on Medium.

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